About W.

Hi, I’m Wendi!

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The creative behind MUSE by W. I grew up just outside Corpus Christi, where weekends in the “big city” always felt exciting. That blend of small-town heart and city-born ambition shaped everything I do, balancing warmth with vision, connection with creativity. It’s what drives me to craft branding that doesn’t just look beautiful, but feels like you.

 

What began as running my own socials turned into collabs with local salons, boutiques, and restaurants. From there, I built brands in retail, fitness, and hospitality by crafting strategies, creating content, and shaping voices that connected. I’ve since managed 15+ accounts at a time, but what lights me up the most is still the same thing that started it all: helping small businesses tell their story.

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Now with MUSE by W., I’m focused on the brands that make Corpus buzz. To elevate local businesses with creative direction, strategy, and content that not only looks good but keeps doors open and communities thriving.

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With love,
W.